Back

Integrated Mid-Level Strategies: Bridging Annual Giving and Major Gifts

When
17 Oct 2025
12:00 PM - 1:00 PM
Location
A webinar link will be emailed to each guest
Spaces left
57

Registration

AFP MA Member – $50.00
Non-member – $80.00
Special Rate - Cummings-AFP Fellowship
Special Rate - IDEA Fellowship
Special Rate - PGGNE/WID/AFP Member – $50.00
Special Rate - Sponsor – $50.00

Presented by Louis Diez & Amanda Smith

Join us for an intensive webinar designed for development professionals who want to master the art of cultivating and engaging mid-level donors as a bridge to major giving.

Key Takeaways

Identify and qualify mid-level prospects using data-driven approaches
Create distinctive mid-level donor programs that drive engagement
Implement specialized cultivation strategies for this unique donor segment
Design customized stewardship plans that enhance retention
Develop effective recognition societies that inspire increased giving
Manage donor transitions seamlessly between annual and major giving

Meet the Speakers

Louis Diez is a fundraising strategist and founder of the Donor Participation Project and Wize. He has led donor growth efforts at Muhlenberg College and the Baltimore Symphony Orchestra using his "Sustainable Revenue Engine" model. Louis holds an MBA, PhD in Business, and MM in Music Performance, and brings a multidisciplinary approach to nonprofit fundraising and engagement.

Amanda Smith is Executive Director at Lehigh Valley Health Network and a philanthropy leader with 20 years of experience in advancement services and data-driven fundraising. She has grown donor pools by over 1,400% and was recognized in Association of Healthcare Philanthropy's 40 Under 40. Amanda specializes in coaching fundraising teams and optimizing major gift strategies.

Pricing

AFP MA Member Rate: $50
Non-Member Rate: $80
Special rates are available for members of other AFP chapters, PGGNE, WID, and sponsors. For more information, please contact info@afpmass.org

Registration Instructions

To register, click the REGISTER button on the left.
To access member rates, please log into your account using the email associated with your membership record before registering
Registration deadline: October 16, at 9:00 AM EST

Important Information:

Session will not be recorded
Refunds must be requested no later than 24 hours before the program start time
To avoid spam issues, please add AFP MA to your Safe Senders list and/or create a contact for (info@afpmass.org) in your email system

Full participation in Integrated Mid-Level Strategies: Bridging Annual Giving and Major Gifts is applicable for 1.0 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

Connect with AFP Massachusetts!

www.afpmass.org | info@afpmass.org

Association of Fundraising Professionals, Massachusetts Chapter

60 Hickory Drive Suite 6100, Waltham, MA 02451 US