Giving Day
Thursday, April 26, 2018
8:00 - 10:00 a.m.
(7:30 a.m. breakfast)
University of Massachusetts Club
One Beacon Street, 32nd Floor
Boston, MA 02108
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Stephanie Quinn Interim Executive Director of Annual Giving Boston University Development & Alumni Relations |
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Phil DiMartino Associate Director of Annual Giving, Digital Programs
Boston University Development & Alumni Relations |
In the battle for donor attention and wallet share, Giving Days can be a strategic way to cut through the noise to create real buzz – and substantive giving – for your institution (large, small or anywhere in between). Hear from members of BU’s Annual Giving team about their journey to launch and grow BU Giving Day, now in its 5th year. You’ll learn about building strong campus partnerships, marketing and content strategy, audience segmentation and activation, and ways to keep a time-bound challenge fresh year after year.
While the giving day program has traditionally been focused in higher ed, the model can be applied to any agency or sector.
Program schedule
7:30 a.m.: Registration, Networking and Breakfast
8:00-10:00 a.m.: Program
Cost
AFP Member: $50
Non-Member: $75
Breakfast will be served
Please be advised a form of I.D. will be required to enter this building