50 Direct Mail and Email Hacks that can Help You Raise More Money For Your Annual Fund

50 Direct Mail and Email Hacks that can Help You Raise More Money For Your Annual Fund

Presented by

Gary Henricksen and Sarah Gnerre of Five Maples Development Communications

(View Speaker Bios)

Wednesday, January 30, 2019

Boston Center for Adult Education
122 Arlington Street
Boston, MA 02116

What easy-to-apply techniques can you use to improve your direct mail and email fundraising results? These fifty "hacks" are easy to implement, and are backed by neuroscience, behavioral psychology, A/B testing, the experiences of small and large non-profits, and the recommendations of the field's biggest experts. You'll leave with a copy of my booklet of the same name with all the info, research and examples.

Gary Henricksen, President of Five Maples Development Communications, spent 25 years as a marketing executive before spending the last 10 years helping more than 100 non-profits throughout New England and the Northeast save time, raise more money and enjoy doing it. Clients are in all segments of the non-profit world, from local agencies to community hospitals, top universities and national fundraisers like the Navy SEAL Foundation and Bernie Sanders. Gary has presented at AFP-NNE and AFP-WMA. He blogs on fundraising at FiveMaples.com.

Program schedule:

11:30 a.m. - Registration, networking and
optional brown bag lunch

12:00 - 1:30 p.m. - Program

Cost:

AFP Members:  $18
Non-Members:  $25

Beverages will be provided by AFP MA Chapter.
Attendees may bring their own brown bag lunch/snack to eat during the program.