Fundraising and Market Research: Knowing the odds prospects will say yes before you even ask

  • 08 Nov 2017
  • 12:30 PM - 3:00 PM
  • University of Massachusetts Club, One Beacon Street, Floor 32, Boston MA 02108
  • 92

Registration

  • For fellows of the AFP MA Diversity Fellowship Program.

Registration is closed

Fundraising and Market Research: Knowing the odds prospects will say yes before you even ask

Presented by 
Sarah Durham
CEO, Big Duck


Wednesday, November 8, 2017


University of Massachusetts Club
One Beacon Street, Floor 32
Boston MA 02108




Every organization wants to grow its donor base, but how realistic is it for a national organization to make their brand a “household name” that they can really leverage to raise money? In this session, Big Duck's CEO Sarah Durham will share how nonprofits are using market research to understand who is likely to support them, and how to turn that data into actionable insights for attracting donations.



Program Schedule:
12:30-1:00 - Lunch
1:00-2:30 - Presentation and Q&A


$50 for AFP Members

$75 for Non-members


Lunch will be served.

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